TL;DR
Where did Grok Imagine go?
Grok moved its image and video maker, Grok Imagine, into the main Grok chat. You now ask for pictures and short clips in the same window where you ask questions. Open Grok, type what you want to see, and check your saved creations if the old Imagine tab is gone.
What changed in Grok?
On Saturday, November 14, 2026, the official Grok Imagine account on X posted that image and video creation are "now live in Grok." A minute later the main @grok account said the company is bringing more of its products together "into one Grok experience."
Neither post says which products come next, gives a timeline or mentions prices. Some users on X say the separate Imagine tab has disappeared from their app, and a few want it back. The company hasn't said whether the tab is gone for everyone.
What can you make with Grok now?
According to the Grok product page, Imagine inside the chat can:
- Make images from text. Describe a scene, a product shot or a social graphic.
- Work from your photos. Upload a reference picture and build on it.
- Edit without leaving the chat. Restyle or change a result with a follow-up message.
- Make short videos. Text-to-video clips run up to 15 seconds at 720p, which is standard HD for phones and social feeds.
The company also sells Imagine to developers through its API, a way for other apps to plug in, with image prices starting at US$0.02 each (x.ai, checked November 15, 2026). The posts don't say anything about changes to Grok's consumer plans.
Why is everyone putting everything in one chat window?
ChatGPT and Gemini already let you make pictures in the same chat you use for writing and questions. Grok is catching up to that setup. For most people it's handier: you can write a caption and make the matching image in one conversation, without copying text between tools.
The trade-off is that a creative space with its own tab gets folded into a busier screen. That's what the users asking for the tab back are missing. If you liked Grok's earlier creative experiments, such as the 7-minute Odyssey episode Imagine posted in October, the tools behind them are now a chat message away.
X reactions
The company announced the move in two posts a minute apart:
Image and video creation now live in Grok. Just open Grok and start creating.
— Grok Imagine (@imagine) November 14, 2026
We’re bringing more @spacexai products together into one Grok experience, so there’s one place to create, build and get work done. https://t.co/lSl3gEoz9P
— Grok (@grok) November 14, 2026
Our take
One chat for words, images and video makes sense for the people we write for. A small shop owner making a weekend promo wants the caption and the picture in the same place, and now Grok gives them that.
We'd like more detail, though. "More products in one experience" is a direction, not a plan, and moving people's creative work without a clear note about where it went is how trust slips. Until Grok explains what's next, treat the old Imagine tab as gone and keep copies of anything you'd hate to lose.
— Artificially Nerdy
What to do this week
- Find your old creations. Open Grok and look for your saved images and videos before assuming anything was lost.
- Download the ones you use for your business or social posts, so they don't depend on where the app keeps them.
- Try one image request in chat, such as a product photo with a plain background, to see how the new flow works for you.
- Developers: watch the official x.ai API pages for any changes. Nothing has been announced for the API.
FAQ
Is Grok Imagine shutting down?
Nothing official says so. The company says image and video creation now live inside Grok itself.
How long can Grok videos be?
Up to 15 seconds at 720p for text-to-video, according to the Grok product page.
Does making images in Grok cost extra?
The announcement doesn't mention prices or plan changes. Check your Grok plan page for current limits.
Which other products are moving into Grok?
The company hasn't named them or given a date.
Sources
- Grok Imagine on X — November 14, 2026, 1:33pm ET. Announcement.
- Grok on X — November 14, 2026, 1:34pm ET. "One Grok experience" quote.
- Grok product page — Imagine features in chat, 15 seconds at 720p.
- Grok Imagine API page — developer pricing from US$0.02 per image.
