TL;DR
Can Meta's Muse AI make phone calls for me?
Yes, if you pay for Muse and live in the U.S. It can now call U.S. businesses for you, for jobs like reservations, insurance or cable. If you run a shop, expect AI callers soon. Decide now how your staff should handle them.
What did Meta launch?
On Thursday, November 12, 2026, Meta's chief AI officer Alexandr Wang announced on X that Muse can now place phone calls and is "out now to paid subs in the US." Muse is Meta's consumer AI agent, an assistant that carries out tasks for you instead of only answering questions.
TechCrunch reports Muse can call U.S. businesses about things like insurance, cable, the DMV or a dinner reservation. Select early adopters have tried the feature since September. Meta said last month that Muse has over 10 million users, and TechCrunch says a Muse email address is coming soon for free users.
Muse isn't the first assistant to do this. TechCrunch notes Google's Gemini and the startup Instinct already offer AI calls.
How much does Muse cost?
Calling is for paid plans only. There are two:
| Plan | Price | Weekly Muse tokens |
|---|---|---|
| Power | US$20/month | 500 million |
| Maximum | US$100/month | 3 billion |
Tokens are the chunks of text AI usage is measured in, so a bigger allowance means more tasks, and presumably more calls, each week. Meta hasn't said how many tokens a single phone call uses.
What should businesses do when an AI calls?
This is the part that lands on small businesses. A restaurant, salon or repair shop may soon get calls from an AI speaking for a real customer. TechCrunch notes many receptionists hang up as soon as they hear a bot.
Hanging up might lose a real booking. Answering every bot might waste staff time. The sensible middle is a short house rule: take the booking if the caller gives a name and phone number you can confirm, and never take card details or change an account over an AI call. Businesses are already picking sides on agents. Yesterday's United Airlines ban on AI agents went the other way.
X reactions
Early users had questions about both timing and the next step:
Your AI agent will now sit on hold with the DMV for you.
— Sai Teja (@saiitoshii) November 13, 2026
Meta's Muse just opened phone calls to US businesses for paid subs ($20/mo). Reservations, cable, insurance.
Catch: tons of receptionists hang up the second they hear a bot. Would you?
#AgenticAI #AIAgents #Meta
@alexandr_wang Hasn't this been out for a month already? Got access on October 13th.
— Yair (@YairsQuest) November 12, 2026
The real question is: when is Muse able to make phone calls to non-business-registered numbers?
Our take
Letting an AI wait on hold with the cable company is the most relatable agent feature we've seen. Nobody enjoys the hold music. For a busy person, handing off a long call could be worth the subscription on its own.
The catch is on the other end of the line. The business didn't sign up for this, and it now has to decide whether a polite robot is a real customer. We'd like Meta to have Muse say clearly that it's an AI and who it's calling for, every time. For now, use it for low-stakes calls like reservations and keep anything involving money or account changes for yourself.
— Artificially Nerdy
What to do now
- Try it on a low-stakes call first, like a reservation, if you already pay for Muse.
- Keep payments and account changes off AI calls. Make those calls yourself.
- Running a shop or restaurant? Write a two-line rule for staff on AI callers and pin it by the phone.
- Ask callers who they represent and confirm bookings by text or email to the customer.
- Wait on the higher plan until Meta says how many tokens a call uses.
FAQ
Is Muse free?
Muse has free users, but phone calls are only on paid plans. TechCrunch reports those start at US$20 a month.
Can Muse call my friends or family?
Not right now. It calls U.S. businesses only, and an early user asked Wang when it might call other numbers.
Is Muse available outside the U.S.?
The calling feature is for paid U.S. subscribers calling U.S. businesses. Meta hasn't announced other countries.
Which other AI assistants can make phone calls?
TechCrunch names Google's Gemini and the startup Instinct as already offering calls.
Sources
- Alexandr Wang on X — November 12, 2026, 12:23pm ET. Launch announcement, paid U.S. subscribers.
- TechCrunch: Muse can now place calls to U.S. businesses, if you pay — November 12, 2026. Use cases, plans and token limits, 10 million users, early adopters since September, rivals, receptionists hanging up.
- Sai Teja on X — November 13, 2026, 1:25am ET.
- Yair on X — November 12, 2026, 2:26pm ET.
