Claude Code, Claude in Chrome, ChatGPT, Amazon Seller Central, Google Drive
Alex Willen · Jul 23, 2026
TL;DR
What did Alex Willen use Claude Code for?
After buying a 13-product brand with mismatched listing images, a seller had Claude drive ChatGPT through Claude in Chrome to redo about 100 images in one chosen style, then review them on a side-by-side web page Claude built. About two-thirds of the images were good on the first pass, a few needed handling by hand, and the new images went live on Amazon.
What they did
They picked one product's listing images as the target style and gave several of them to Claude, which launched a subagent with Claude in Chrome to generate new versions in the ChatGPT web app instead of through a paid API. Claude pulled the old images from Amazon Seller Central and extra lifestyle photos from Google Drive, following a short brief: keep each image's general message, but text and photos can change. To review, they had Claude build a web page showing the original image, the new one, and the source photo side by side, then gave feedback for a second pass and had Claude upload the approved set.
How it went
About two-thirds of the images were good on the first pass, a few needed handling by hand, and the new images went live on Amazon.
Worth knowing
- Claude in Chrome is slow because it pauses to screenshot and check each step, so the batch took a few hours. Editing the same image repeatedly in one ChatGPT conversation made the product drift (a logo vanished) and the model stop following edits; start a fresh chat for each image. Claude also described the style in words instead of passing the reference images, and they call the whole approach token-inefficient.
- Price check: Claude: free plan; Pro: US$20/month, or US$17/month on a yearly plan (US$200/year) (checked Nov 1, 2026); ChatGPT: free plan; Go: US$8/month (checked Nov 1, 2026).
Paying for Claude? See cheaper Claude alternatives.
Try it yourself
Paste this into a chatbot, then add your own details underneath.
Here are three listing images in the style I want for my whole brand [attach]. Describe the style precisely (layout, fonts, colors, text placement, background), then write an image-generation prompt that restyles this other product image [attach] to match, keeping the product exactly as photographed and keeping the same selling point.
Original post
See Alex Willen's original post on Substack → (Jul 23, 2026)
Sources
- Alex Willen on Substack, Jul 23, 2026 — the original post
- Claude pricing — checked Nov 1, 2026
- ChatGPT pricing — checked Nov 1, 2026
