NERDY HACKS · MARKETING & EMAIL

Football jersey shop starts writing Google Business Profile updates with Gemini after a visibility dip

When a Lagos jersey shop saw its Google Business Profile visibility slide after the holiday rush, the owner kept posting regular updates but switched to writing them with Gemini instead of ChatGPT, and visibility slowly picked back up.

TOOL USED

Gemini, Google Business Profile, ChatGPT

SPOTTED ON

@MakeleleJerseys · Feb 10, 2026

FILED UNDER

Marketing & Email hacks

TL;DR

What did @MakeleleJerseys use Gemini for?

When a Lagos jersey shop saw its Google Business Profile visibility slide after the holiday rush, the owner kept posting regular updates but switched to writing them with Gemini instead of ChatGPT, and visibility slowly picked back up. They say visibility slowly improved, calls kept coming and sales didn't slow down.

What they did

After noticing the profile's ranking and performance drop in February, the owner asked a relative for ideas and acted right away. One change was the content updates: they had been writing posts with ChatGPT and decided to try Gemini for the Business Profile posts and updates instead.

How it went

They say visibility slowly improved, calls kept coming and sales didn't slow down.

Worth knowing

  • This is one shop's experience, and the tool switch was only one of several changes, so it isn't proof that Gemini ranks better. Google may reject posts with unverified phone numbers or low-value auto-generated text, so edit drafts before posting.
  • Price check: Google Gemini: free plan; Google AI Plus: US$4.99/month (checked Nov 1, 2026); ChatGPT: free plan; Go: US$8/month (checked Nov 1, 2026).

Paying for ChatGPT? See cheaper ChatGPT alternatives.

Try it yourself

Paste this into a chatbot, then add your own details underneath.

I run [business] in [city]. Write 4 short Google Business Profile updates for this month (under 150 words each): one new product or arrival, one customer tip, one offer with clear dates, and one behind-the-scenes post. Use plain, friendly language, mention [city] naturally once, and end each with a clear next step.

Original post

See @MakeleleJerseys's original post on X → (Feb 10, 2026)

Sources

  1. @MakeleleJerseys on X, Feb 10, 2026 — the original post
  2. Google Gemini pricing — checked Nov 1, 2026
  3. ChatGPT pricing — checked Nov 1, 2026

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