NERDY PICKS · EMAIL MARKETING
Best Email Marketing tools
Write, send and automate newsletters and email campaigns.
Prices checked Oct 26, 2026
Which email marketing tool should I start with?
If you want free, start with Mailchimp, Kit (formerly ConvertKit), MailerLite. Write, send and automate newsletters and email campaigns. Below you'll find 27 tools with what each one does, the free plan and the cheapest solo plan in US dollars, checked Oct 26, 2026.
| Tool | What it does | Free plan | Paid from | Checked |
|---|---|---|---|---|
| Mailchimp | Popular email marketing tool for newsletters, automated emails and simple landing pages. | Yes | Essentials: US$13/month | Nov 1, 2026 |
| Kit (formerly ConvertKit) | Email platform built for creators to grow a newsletter, automate welcome emails and sell digital products. | Yes | Creator: US$39/month, or US$33/month on a yearly plan (US$390/year) | Nov 1, 2026 |
| MailerLite | Easy email marketing tool with newsletters, signup forms, landing pages and automations. | Yes | Comfort: US$12/month, or US$10.80/month on a yearly plan (US$129.60/year) | Oct 26, 2026 |
| Brevo | Email, SMS and WhatsApp marketing with transactional email and a basic sales CRM. | Yes | Starter: US$9/month, or US$8.08/month on a yearly plan (US$97/year) | Oct 26, 2026 |
| beehiiv | Newsletter platform with a built-in website, growth tools and ways to earn from ads and paid subscriptions. | Yes | Lite: US$59/month, or US$49/month on a yearly plan (US$588/year) | Oct 26, 2026 |
| Klaviyo | Email and text marketing for online stores, with flows triggered by what shoppers do. | Yes | Email: US$20/month | Oct 26, 2026 |
| ActiveCampaign | Email marketing with powerful automations and a built-in contact database for small businesses. | No | Starter: US$19/month, or US$15/month on a yearly plan (US$180/year) | Oct 26, 2026 |
| Constant Contact | Long-running email marketing service for small businesses, with templates, events and social posting. | No | Lite: US$12/month, or US$10.20/month on a yearly plan | Oct 26, 2026 |
| Moosend | Budget-friendly email marketing tool with automations and landing pages. | No | Pro: US$9/month, or US$7/month on a yearly plan (US$84/year) | Oct 26, 2026 |
| GetResponse | Email marketing with landing pages, automations, webinars and course tools in one place. | Yes | Starter: US$19/month, or US$15.58/month on a yearly plan | Oct 25, 2026 |
| AWeber | Veteran email marketing service with autoresponders, landing pages and simple sales tools. | No | Lite: US$15/month, or US$12.49/month on a yearly plan | Nov 1, 2026 |
| Sender | Low-cost email and SMS marketing with a generous free plan. | Yes | Standard: US$9/month | Nov 1, 2026 |
| Omnisend | Email and SMS marketing for online stores, with ready-made shopping automations. | Yes | Standard: US$16/month | Oct 30, 2026 |
| Flodesk | Email tool with very polished templates aimed at creators and small brands. | Yes | Lite: US$25/month, or US$19/month on a yearly plan (US$228/year) | Oct 30, 2026 |
| systeme.io | All-in-one tool for email lists, sales funnels, online courses and simple websites. | Yes | Startup: US$17/month, or US$14.17/month on a yearly plan (US$170/year) | Oct 26, 2026 |
| EmailOctopus | Simple, affordable newsletter tool with forms and landing pages. | Yes | Pro: US$10/month, or US$9/month on a yearly plan (US$108/year) | Oct 26, 2026 |
| Substack | Start a free newsletter and let readers pay for subscriptions. | Yes | Free | Oct 26, 2026 |
| Benchmark Email | Easy email newsletters and automations with a free plan. | Yes | Pro: US$19/month, or US$16/month on a yearly plan (US$192/year) | Oct 26, 2026 |
| Mailjet | Email marketing and sending service with a drag-and-drop builder. | Yes | Starter: US$9/month, or US$8.10/month on a yearly plan | Oct 26, 2026 |
| SendPulse | Email campaigns plus chatbots and a CRM in one marketing tool. | Yes | Standard: US$12/month, or US$9.60/month on a yearly plan | Oct 26, 2026 |
| Zoho Campaigns | Email marketing from Zoho with a forever-free starter plan. | Yes | Standard: US$4/month, or US$3/month on a yearly plan (US$36/year) | Oct 25, 2026 |
| Drip | Email marketing for online stores, with automated workflows, segments and revenue tracking per email. | No | Drip (1-2,500 people): US$39/month | Oct 26, 2026 |
| Jasper | AI writing platform for marketing teams that keeps content on-brand. | No | Pro: US$69/month, or US$59/month on a yearly plan (US$708/year) | Oct 26, 2026 |
| Rytr | Low-cost AI writer for quick emails, posts and short copy. | Yes | Lite: US$9/month, or US$7.50/month on a yearly plan (US$90/year) | Oct 26, 2026 |
| Anyword | Writes marketing and ad copy and predicts which version will perform best. | No | Starter: US$49/month, or US$39/month on a yearly plan (US$468/year) | Oct 26, 2026 |
| lemlist | Cold outreach tool for personalized email and LinkedIn campaigns. | Unclear | Email: US$69/month, or US$55/month on a yearly plan (US$660/year) | Oct 26, 2026 |
| Instantly | Sends cold email campaigns at scale with warmup and a lead database. | Unclear | Growth: US$47/month, or US$37.60/month on a yearly plan | Oct 26, 2026 |
All 27 tools
Mailchimp
Popular email marketing tool for newsletters, automated emails and simple landing pages.
Free plan: Yes: Free for under 250 contacts.
Paid from: Essentials: US$13/month
Discounts: 50% off for 12 months: Essentials $6.50/month, Standard $10/month, Premium $175/month. Nonprofits get 15% off.
Cheaper or similar: MailerLite, Brevo, Sender
Checked Nov 1, 2026
Kit (formerly ConvertKit)
Email platform built for creators to grow a newsletter, automate welcome emails and sell digital products.
Free plan: Yes: Free plan at $0/month.
Paid from: Creator: US$39/month, or US$33/month on a yearly plan (US$390/year)
Discounts: Pay yearly to save 17% ($78/year on Creator). Pro: extra 25% off the first year. 14-day free trial, free migrations.
Cheaper or similar: MailerLite, beehiiv, EmailOctopus
Some details on this one weren't confirmed on the official pricing page, so we left them blank.
Checked Nov 1, 2026
MailerLite
Easy email marketing tool with newsletters, signup forms, landing pages and automations.
Free plan: Yes: 2,500 monthly emails, 2 seats, signup forms.
Paid from: Comfort: US$12/month, or US$10.80/month on a yearly plan (US$129.60/year)
Discounts: Save 10% with yearly billing.
Cheaper or similar: Sender, EmailOctopus
Checked Oct 26, 2026
Brevo
Email, SMS and WhatsApp marketing with transactional email and a basic sales CRM.
Free plan: Yes: Free forever plan, up to 300 emails per day.
Paid from: Starter: US$9/month, or US$8.08/month on a yearly plan (US$97/year)
Discounts: Yearly billing saves 10%.
Cheaper or similar: MailerLite, Sender
Checked Oct 26, 2026
beehiiv
Newsletter platform with a built-in website, growth tools and ways to earn from ads and paid subscriptions.
Free plan: Yes: Free forever plan.
Paid from: Lite: US$59/month, or US$49/month on a yearly plan (US$588/year)
Discounts: Yearly billing saves about 17%. Free trial, no credit card required.
Cheaper or similar: Kit (formerly ConvertKit), EmailOctopus
Checked Oct 26, 2026
Klaviyo
Email and text marketing for online stores, with flows triggered by what shoppers do.
Free plan: Yes: Up to 250 profiles, 500 emails/month, $5 of mobile messages/month.
Paid from: Email: US$20/month
Cheaper or similar: Omnisend, Mailchimp
Some details on this one weren't confirmed on the official pricing page, so we left them blank.
Checked Oct 26, 2026
ActiveCampaign
Email marketing with powerful automations and a built-in contact database for small businesses.
Free plan: No
Paid from: Starter: US$19/month, or US$15/month on a yearly plan (US$180/year)
Discounts: 30-day results guarantee or money back.
Cheaper or similar: GetResponse, Moosend
Some details on this one weren't confirmed on the official pricing page, so we left them blank.
Checked Oct 26, 2026
Constant Contact
Long-running email marketing service for small businesses, with templates, events and social posting.
Free plan: No
Paid from: Lite: US$12/month, or US$10.20/month on a yearly plan
Discounts: Save 15% with annual billing.
Cheaper or similar: Mailchimp, MailerLite
Some details on this one weren't confirmed on the official pricing page, so we left them blank.
Checked Oct 26, 2026
Moosend
Budget-friendly email marketing tool with automations and landing pages.
Free plan: No
Paid from: Pro: US$9/month, or US$7/month on a yearly plan (US$84/year)
Discounts: Save 15% biannually or 20% annually.
Cheaper or similar: MailerLite, Sender
Checked Oct 26, 2026
GetResponse
Email marketing with landing pages, automations, webinars and course tools in one place.
Free plan: Yes: Free account after a 14-day trial of premium features (limited).
Paid from: Starter: US$19/month, or US$15.58/month on a yearly plan
Discounts: 18% off on 12-month billing. 50% off monthly plans for charities and NGOs.
Cheaper or similar: MailerLite, Moosend
Checked Oct 25, 2026
AWeber
Veteran email marketing service with autoresponders, landing pages and simple sales tools.
Free plan: No
Paid from: Lite: US$15/month, or US$12.49/month on a yearly plan
Discounts: Up to 4 months free on annual billing. Done-for-you setup shown as '87% off ends soon' (US$79 vs US$599), no end date stated.
Cheaper or similar: MailerLite, Moosend
Checked Nov 1, 2026
Sender
Low-cost email and SMS marketing with a generous free plan.
Free plan: Yes: Up to 2,500 subscribers and 15,000 emails/month, 1 seat.
Paid from: Standard: US$9/month
Discounts: Black Friday offer for first-time users: save 60% on 24 months or 30% on 12 months. Standard US$5.40/month billed every 24 months (US$129.60 vs US$216) or US$6.30/month on the 12-month offer. No end date shown.
Cheaper or similar: MailerLite, EmailOctopus
Some details on this one weren't confirmed on the official pricing page, so we left them blank.
Checked Nov 1, 2026
Omnisend
Email and SMS marketing for online stores, with ready-made shopping automations.
Free plan: Yes: Free plan at $0/month.
Paid from: Standard: US$16/month
Discounts: 30% off when paying 3 months upfront ($33.60 instead of $48).
Cheaper or similar: Klaviyo, Mailchimp
Checked Oct 30, 2026
Flodesk
Email tool with very polished templates aimed at creators and small brands.
Free plan: Yes: Free plan at $0/month.
Paid from: Lite: US$25/month, or US$19/month on a yearly plan (US$228/year)
Discounts: Annual billing discount offered.
Cheaper or similar: MailerLite, Kit (formerly ConvertKit)
Some details on this one weren't confirmed on the official pricing page, so we left them blank.
Checked Oct 30, 2026
systeme.io
All-in-one tool for email lists, sales funnels, online courses and simple websites.
Free plan: Yes: Free plan at $0.
Paid from: Startup: US$17/month, or US$14.17/month on a yearly plan (US$170/year)
Discounts: Annual billing option shown.
Cheaper or similar: GetResponse, MailerLite
Some details on this one weren't confirmed on the official pricing page, so we left them blank.
Checked Oct 26, 2026
EmailOctopus
Simple, affordable newsletter tool with forms and landing pages.
Free plan: Yes: 2,500 subscribers and 10,000 emails/month.
Paid from: Pro: US$10/month, or US$9/month on a yearly plan (US$108/year)
Discounts: Save 10% ($12/year) with yearly billing.
Cheaper or similar: MailerLite, Sender
Checked Oct 26, 2026
Substack
Start a free newsletter and let readers pay for subscriptions.
Free plan: Yes: Free to publish; you choose which posts are free or paid-only.
Price: Free
Cheaper or similar: beehiiv, Kit (formerly ConvertKit)
Checked Oct 26, 2026
Benchmark Email
Easy email newsletters and automations with a free plan.
Free plan: Yes: Free: 500 contacts.
Paid from: Pro: US$19/month, or US$16/month on a yearly plan (US$192/year)
Discounts: Lower per-month price with annual billing.
Cheaper or similar: MailerLite, Brevo
Checked Oct 26, 2026
Mailjet
Email marketing and sending service with a drag-and-drop builder.
Free plan: Yes: Free plan.
Paid from: Starter: US$9/month, or US$8.10/month on a yearly plan
Discounts: Page advertises a 10% discount for annual billing.
Cheaper or similar: Brevo, Sender
Checked Oct 26, 2026
SendPulse
Email campaigns plus chatbots and a CRM in one marketing tool.
Free plan: Yes: Free: 15,000 emails per month.
Paid from: Standard: US$12/month, or US$9.60/month on a yearly plan
Discounts: Yearly billing is 20% lower; 6-month billing 10% lower.
Cheaper or similar: Brevo, MailerLite
Checked Oct 26, 2026
Zoho Campaigns
Email marketing from Zoho with a forever-free starter plan.
Free plan: Yes: Forever Free: up to 2,000 contacts, 6,000 emails/month.
Paid from: Standard: US$4/month, or US$3/month on a yearly plan (US$36/year)
Discounts: Monthly or yearly.
Cheaper or similar: MailerLite, Brevo
Checked Oct 25, 2026
Drip
Email marketing for online stores, with automated workflows, segments and revenue tracking per email.
Free plan: No
Paid from: Drip (1-2,500 people): US$39/month
Cheaper or similar: Klaviyo, Mailchimp, MailerLite
Checked Oct 26, 2026
Jasper
AI writing platform for marketing teams that keeps content on-brand.
Free plan: No
Paid from: Pro: US$69/month, or US$59/month on a yearly plan (US$708/year)
Discounts: Cheaper with yearly billing; 20% nonprofit discount.
Cheaper or similar: Rytr, Copy.ai, QuillBot, Grammarly · cheaper Jasper alternatives
Checked Oct 26, 2026
Rytr
Low-cost AI writer for quick emails, posts and short copy.
Free plan: Yes: 10,000 characters per month.
Paid from: Lite: US$9/month, or US$7.50/month on a yearly plan (US$90/year)
Discounts: Save 20% with yearly billing (exact yearly price not shown).
Cheaper or similar: QuillBot
Some details on this one weren't confirmed on the official pricing page, so we left them blank.
Checked Oct 26, 2026
Anyword
Writes marketing and ad copy and predicts which version will perform best.
Free plan: No
Paid from: Starter: US$49/month, or US$39/month on a yearly plan (US$468/year)
Discounts: Cheaper with annual billing.
Cheaper or similar: Copy.ai, Rytr
Checked Oct 26, 2026
lemlist
Cold outreach tool for personalized email and LinkedIn campaigns.
Free plan: Unclear: Not confirmed in what we read.
Paid from: Email: US$69/month, or US$55/month on a yearly plan (US$660/year)
Discounts: Lower per-month price with yearly billing.
Cheaper or similar: Instantly, Apollo.io
Checked Oct 26, 2026
Instantly
Sends cold email campaigns at scale with warmup and a lead database.
Free plan: Unclear: Not confirmed in what we read.
Paid from: Growth: US$47/month, or US$37.60/month on a yearly plan
Discounts: Lower per-month price with yearly billing.
Cheaper or similar: lemlist, Apollo.io
Checked Oct 26, 2026
Other jobs
FAQ
What's the best free email marketing tool?
18 of the 27 email marketing tools here have a free plan, including Mailchimp, Kit (formerly ConvertKit), MailerLite, Brevo. Start with the one whose job description matches yours, and check the free-plan limits in each card before you commit.
What's the cheapest paid email marketing tool?
Of the prices we could confirm, Zoho Campaigns is cheapest: its Standard plan is US$4/month, or US$3/month on a yearly plan (US$36/year). Next is Moosend: its Pro plan is US$9/month, or US$7/month on a yearly plan (US$84/year). Prices are in US dollars before tax, checked Oct 26, 2026.
How do you check these prices?
We read each tool's official pricing page (or the maker's own help pages) in US dollars before tax, and note the date. If a price isn't shown clearly, we leave it blank rather than guess.
Want to spend less? Tick the tools you pay for in the Nerdy Savings calculator.