Startup investor posts twice every weekday using Perplexity for ideas and data and Buffer to schedule

What they did

They set a goal of 2 posts every weekday. Two weekly posts repeat the same format, and the other 7 come from a 1.5-hour morning block. They get ideas from newsletters, Perplexity and posts on X, and use Perplexity to refine drafts and add data. Random ideas go into Buffer's Create section to work on later, and posts are scheduled in Buffer, including ahead of time before vacations.

How it went

They have kept the 2-a-day habit for almost a year, and potential investors, founders and supporters tell them they love the posts, which has led to a few opportunities.

Worth knowing

• They say there are no fancy automations and the ROI is hard to measure. Most of their startup content still comes from their own head. Buffer's free plan limits how many channels and queued posts you can have.
• Price check: Perplexity: free plan; Pro: US$20/month, or US$17/month on a yearly plan (US$200/year) (checked Oct 31, 2026); Buffer: free plan; Essentials: US$6/month, or US$5/month on a yearly plan (US$60/year) (checked Oct 26, 2026).

Try it yourself

Paste this into a chatbot, then add your own details underneath.

I post about [topic] for [audience]. Find 5 news items or data points from the past week that would make good posts, with sources. For each, suggest a one-line hook and one surprising number I could include. Then help me turn my favorite into a 120-word LinkedIn post in a plain, friendly voice.

Original post

See @mikewchan's original post on X → (Jan 22, 2026)