NERDY HACKS · RESEARCH & PLANNING

Every Sunday, a content coach has Perplexity research audience pain points and builds the week's posts around them

A coach who grows audiences for founders gives Perplexity a full picture of the person and what they sell, asks for their ideal customers' pain points and recent conversation topics, and plans that week's content from the answers.

TOOL USED

Perplexity

SPOTTED ON

@arnoeu_ · Apr 7, 2026

FILED UNDER

Research & Planning hacks

TL;DR

What did @arnoeu_ use Perplexity for?

A coach who grows audiences for founders gives Perplexity a full picture of the person and what they sell, asks for their ideal customers' pain points and recent conversation topics, and plans that week's content from the answers. They say this is how they built loyal audiences for many of their clients.

What they did

They tell Perplexity who the person is, what they sell and what stage their personal brand is at, then ask it for the pain points of the ideal audience and for recent topics people are discussing. They repeat this every Sunday and build the week's posts around the findings.

How it went

They say this is how they built loyal audiences for many of their clients.

Worth knowing

  • The research is only as good as the description you give it. Open the cited sources to check that a pain point is real before building a post on it.
  • Price check: Perplexity: free plan; Pro: US$20/month, or US$17/month on a yearly plan (US$200/year) (checked Oct 31, 2026).

Try it yourself

Paste this into a chatbot, then add your own details underneath.

"About me: I am [who you are], I sell [offer] to [audience], and my brand is at [stage]. Research what my ideal customers are struggling with right now and what they have been discussing this week. List the top 7 pain points with sources, and for each suggest one post idea that addresses it in depth."

Original post

See @arnoeu_'s original post on X → (Apr 7, 2026)

Sources

  1. @arnoeu_ on X, Apr 7, 2026 — the original post
  2. Perplexity pricing — checked Oct 31, 2026

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