PPC marketer keeps AI on grunt work, not ad strategy

What they did

The marketer uses AI to draft ad copy variations, summarize call transcripts, write scripts for Google Tag Manager, and brainstorm campaign angles. Anything that needs real platform knowledge or strategy they do themselves or check against the official help docs. Their team has also tried five or six paid AI tools for PPC.

How it went

They say the models often describe Google Ads features that don't exist or were retired, so they keep AI away from strategy. They hadn't found a paid PPC tool that beat using the main models directly.

Worth knowing

• High hallucination rate on platform details, bid strategies and benchmark numbers, in their experience.
• Price check: ChatGPT: free plan; Go: US$8/month (checked Nov 1, 2026); Claude: free plan; Pro: US$20/month, or US$17/month on a yearly plan (US$200/year) (checked Nov 1, 2026).

Paying for ChatGPT? See cheaper ChatGPT alternatives.

Try it yourself

Paste this into a chatbot, then add your own details underneath.

Here is my current Google Ads headline and description, and the landing page text. Write 10 alternative headlines under 30 characters and 4 descriptions under 90 characters that match the landing page, and flag any claim the page doesn't support.

More people who did this

• u/mossyfern45 (Reddit, Jun 16, 2026): Pastes in ad copy and asks the AI to find inconsistencies, weak calls to action, or a mismatch with the landing page.
• u/alexandrealmeida90 (Reddit, Jun 16, 2026): Gave Claude Code files on every client's catalog, margins, call transcripts and reports. Uses it for product feeds, landing pages and account audits, but doesn't trust it blindly yet.

Original post

See u/Consistent_Scene_178's original post on Reddit → (Jun 16, 2026)